Richard West Associates Limited thank the following people for assistance in building and maintaining this website.

Simon Taylor of Taylor Creatives. Not only a top website builder and graphic designer but a hugely talented musician and artist, his own website is most definitely worth a visit so if you are looking for a cutting edge responsive web designer, or indeed a talented artist or function band, look no further than

Steve Forward Photographic for the images of Richard West taken at the CEDA Conference and Business Days. Steve is an accomplished photographer who works across a broad spectrum of assignments and events. He can be contacted via

Cambridge University Press. Globally recognised business publishers based in the UK, CUP’s list of titles is almost endless and the authors of Performance at the Limit – Business Lessons from Formula 1 Motor Racing are extremely grateful for the confidence and support with their series of books to date. Please see

Instituto Ayrton Senna is a non-profit organization that researches and produces knowledge to improve the quality of education, in large scale.

Founded in 1994, as the dream of Ayrton Senna, a three-time world Formula 1 champion, the Institute works to develop the potential of new generations and benefits students to be successful at school in order to be able to respond to the professional, economic, cultural and political demands of the 21st century.

The Institute prepares more than 75,000 teachers and managers every year, and almost 2 million children and young people benefit directly from the work of these teachers, who are trained by the organization, in more than 1300 municipalities in various regions in Brazil. Please see Instituto Ayrton Senna.

Additional photographic credits go to Simon Taylor for the overhead shot of the Ferrari in the pits at Silverstone, Zooom Photographic for the picture of Richard West and Michael Schumacher at Asprey, Gerard Saunai for the picture of Richard West interviewing Damon Hill and the late Ayrton Senna at Imola on Sunday May 1st 1994 and to Rothmans for the picture of the 1994/95 sponsorship signing ceremony featuring Sir Frank Williams, Richard West and the Rothmans and Williams Directors and senior staff (taken in 1993).

Performance at the Limit – Business Lessons from Formula 1 Motor Racing is the copyright of Professor Mark Jenkins, Ken Pasternak and Richard West.

'Formula for Success' is the copyright of BBC World and Sunset and Vine

The descriptive word definitions at the head of selected pages were taken from Collins Pocket English Dictionary. © Wm Collins Sons and Co. Ltd.

All other contents of the website are protected under copyright. © Richard West Associates (2013).

Richard West Associates
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Credits and acknowledgements