Performance at the Limit

Business Lessons from Formula 1
Motor Racing

“Performance at the Limit published by Cambridge University Press articulates perfectly the split-second gap between also ran, good and great. It’s about leadership, preparation and amazing teamwork; without it you will simply fail to compete against those who have remained in pole position and who accepted long ago that ‘good enough’ is no longer good enough! If you want to learn what it takes to get to the top and how to win, then this is the book for you.”
RENE CARAYOL, CEO Inspired Leaders Network & Visiting Professor in the Leadership Faculty at Cass Business School.

‘PATL’ was researched and written by Richard and his co authors, Professor Mark Jenkins and Ken Pasternak and was first published in 2005 and as a second edition in 2008. A bespoke South Asian Edition published in 2011. Published in English, the first edition was also made available in Japanese.

The third edition of 'Performance at the Limit', bringing the latest facts, information and views from Grand Prix Motor Racing, is available from Cambridge University Press and A further television series is also in the planning stages.

Copyright: Jenkins, Pasternak & West.

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“Those taking part – drivers, managers, and engineers – are always working in pursuit of excellence in a highly competitive environment. Performance at the Limit is a detailed analysis of this world, carried out with scientific approach.”

Jean Todt, Managing Director, Scuderia Ferrari (President, Fédération Internationale de l’Automobile since October 2009)

More quotes..

Performance at the Limit served as the inspiration for BBC World's award winning 8 part series 'Formula for Success'. Richard West Associates acted as series consultants.

Performance at the Limit - Business Lessons from Formula 1 book photo

To view previews and to download episodes of BBC World's "Formula for Success" click on the following links:-
Episode 1, Episode 2, Episode 3, Episode 4, Episode 5, Episode 6, Episode 7, Episode 8,

Richard West Associates
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Credits and acknowledgements